Having recently moved offices, Artina Promotional Products understands the many challenges you face when you are moving your business. One of the most important aspects in any move it letting people know. How do you let your customer & other business partners know that you are moving? One great way is a direct mail piece. Whether it is a nice full color postcard of the new space with a magnet attached bearing your new information to an invitation to an event at your new office, direct mail is a great way to reach everyone.
Once you are in the new office, it is a great idea to host and Open House for clients. With all of the work it takes to move to a new location, it is nice to be able to share the new space with clients. It gives your team a chance to network and spend a little social time with clients that does not have a selling undertone. It is a great time to build or solidify existing relationships. Don't forget to send them home with something to remember the event and your new contact information. It doesn't have to be something big but it does have to be something that the client will keep with them. Contact your promotional products consultant for ideas that will leave your business partners with a lasting impression.
For more information on using promotional products to help achieve your business goals, contact Artina Promotional Products at 800-433-5587.
Monday, February 25, 2008
Wednesday, February 13, 2008
Artina Promotional Products is Moving!
Artina Promotional Products will be relocating it's offices to Powell, Ohio on Thursday, February 14th. The office will close on 2/14 at 1:00 PM and will re-open for business on 2/15 at 10:00 AM.
Please note our new address and phone information below:
Artina Promotional Products
50 S. Liberty Street
Suite 250
Powell OH 43065
614-635-8865
614-635-8866 Fax
800-433-5587
We will be hosting a Grand Opening Reception in the near future...watch for details in the blog as well as on our website.
Please note our new address and phone information below:
Artina Promotional Products
50 S. Liberty Street
Suite 250
Powell OH 43065
614-635-8865
614-635-8866 Fax
800-433-5587
We will be hosting a Grand Opening Reception in the near future...watch for details in the blog as well as on our website.
Wednesday, February 6, 2008
How to make the most of your trade show.
The promotional products industry is gearing up for the start of the Spring trade show season. As you begin to plan for the trade shows you will exhibit at, here are a few tips that can help to make them more successful.
The organizers of the trade show can make available to you a list of all registered attendees. This list can be very instrumental in making your show a success. Pre-show mailings can generate excitement about your booth, especially if you are launching a new product. There are many types of direct mail pieces that can be used, from basic postcards to various games that can be played for prizes at the booth.
Another thing you can do pre-show, is to put something in the trade show bags that each attendee receives at the show. This ensures that each attendee has an opportunity to learn about your company regardless of whether or not they stop by the booth to meet you.
One thing that all trade show attendees expect when they visit your booth is a giveaway. It is important to maximize your giveaway budget and get the most bang for your buck. One way to do this is to do a tiered system of giveaway items. Purchase a promotional product that is inexpensive, useful and will stay in the prospect's mind to give to everyone that stops by the booth. You will find that many people will stop by a booth just to see what you are handing out. The handout you select can impact the leads you generate as well, the better the item, the more people are going to come to your booth. Imagine an item so creative that you have a line of prospects at your booth! It is important to focus on those leads that come to your booth that you identify right away as qualified. You may know this based on the company they are with, their position or if you get to spend some time with them talking about their business needs and how your product can help them. For these leads, keep a small stash of higher priced items to give to them. This lets them know you appreciated their time and makes the feel good about the time they spent in your booth.
As important as getting the right people to your booth is how you handle the leads after the show. It is critical to follow-up with the leads as soon as you get back to the office. However, remember that they stopped at countless booths and they are being bombarded with materials from other vendors. You will need to do something to set yourself appart from the rest of the information they are getting. A creative promotional product can do the trick.
As you prepare for trade show season, talk with your promotional consultant about the shows you are attending and work with them to get the most impact out of your show. For great ideas, call Artina Promotional Products at 800-433-5587 or visit us on the web at http://www.artina.com/
The organizers of the trade show can make available to you a list of all registered attendees. This list can be very instrumental in making your show a success. Pre-show mailings can generate excitement about your booth, especially if you are launching a new product. There are many types of direct mail pieces that can be used, from basic postcards to various games that can be played for prizes at the booth.
Another thing you can do pre-show, is to put something in the trade show bags that each attendee receives at the show. This ensures that each attendee has an opportunity to learn about your company regardless of whether or not they stop by the booth to meet you.
One thing that all trade show attendees expect when they visit your booth is a giveaway. It is important to maximize your giveaway budget and get the most bang for your buck. One way to do this is to do a tiered system of giveaway items. Purchase a promotional product that is inexpensive, useful and will stay in the prospect's mind to give to everyone that stops by the booth. You will find that many people will stop by a booth just to see what you are handing out. The handout you select can impact the leads you generate as well, the better the item, the more people are going to come to your booth. Imagine an item so creative that you have a line of prospects at your booth! It is important to focus on those leads that come to your booth that you identify right away as qualified. You may know this based on the company they are with, their position or if you get to spend some time with them talking about their business needs and how your product can help them. For these leads, keep a small stash of higher priced items to give to them. This lets them know you appreciated their time and makes the feel good about the time they spent in your booth.
As important as getting the right people to your booth is how you handle the leads after the show. It is critical to follow-up with the leads as soon as you get back to the office. However, remember that they stopped at countless booths and they are being bombarded with materials from other vendors. You will need to do something to set yourself appart from the rest of the information they are getting. A creative promotional product can do the trick.
As you prepare for trade show season, talk with your promotional consultant about the shows you are attending and work with them to get the most impact out of your show. For great ideas, call Artina Promotional Products at 800-433-5587 or visit us on the web at http://www.artina.com/
Monday, January 21, 2008
Direct Mail Campaigns
Did you know that your promotional products supplier can also help you increase your direct mail campaigns? When most companies are planning a direct mail campaign, they are not considering promotional products. While direct mail has typically low response rates, adding a promotional product can help increase your response rates.
According to the PPAI (Promotional Products Association International) website, a direct mail piece featuring a letter alone will garner a response rate of 1.8%. When a promotional product is added to the mailing, the response rate increases to 2.7%. To gain the best results from your direct mail campaign, the letter should extend an offer for a promotional item in return for responding to the campaign. With these types of offers, the response rate jumps to 7.3%.
The types of promotional products that can be used in direct mail campaigns are as varied as the campaigns themselves. The most common direct mail campaign that includes a promotional item is a postcard mailing that includes a skin-packed magnet or other flat product. There are some very creative options when it comes to direct mail campaigns that can go along with your marketing theme. For instance, there are mailings that are centered around blackjack, eco-friendly items as well as racing themes. Contact your promotional products consultant for these and many more creative ideas. The options are as endless as your imagination.
According to the PPAI (Promotional Products Association International) website, a direct mail piece featuring a letter alone will garner a response rate of 1.8%. When a promotional product is added to the mailing, the response rate increases to 2.7%. To gain the best results from your direct mail campaign, the letter should extend an offer for a promotional item in return for responding to the campaign. With these types of offers, the response rate jumps to 7.3%.
The types of promotional products that can be used in direct mail campaigns are as varied as the campaigns themselves. The most common direct mail campaign that includes a promotional item is a postcard mailing that includes a skin-packed magnet or other flat product. There are some very creative options when it comes to direct mail campaigns that can go along with your marketing theme. For instance, there are mailings that are centered around blackjack, eco-friendly items as well as racing themes. Contact your promotional products consultant for these and many more creative ideas. The options are as endless as your imagination.
Wednesday, January 16, 2008
Prop 65 - What is it and how does it affect you?
fornia Proposition 65…What is it and how does it affect you?
The State of California has a law called Prop 65 that requires a warning on certain products that are distributed in California. These items require a warning label that states that the product contains a chemical known to the State of California to cause cancer, birth defects or other reproductive harm. So, what does all of that mean and what does it mean for the promotional products buyer?
The State of California has issued a list of chemicals which they have determined to be causes of cancer, birth defects or reproductive harm. Any product that may contain these chemicals is required, by law to bear the warning. The complete list of chemicals can be found on their website www.oehha.ca.gov/prop65.html. The warning is required if the level of chemical exposure is over the “No Significant Risk Level” (NSRL). The NSRL level is if a person is exposed to the chemical at that level for 70 years that the person would have no more than a 1 in 1,000 chance of developing cancer as a result of the exposure.
The warning is also required if the if the person is exposed to the chemical at more than 1/1,000 of the “No Observable Effect Level” (NOEL). The NOEL is the level determined by California to pose no reproductive harm to humans or lab animals. However, it is important to note that only a small number of the chemicals on the list have NSRL or NOEL levels.
It is important to find out how this will affect your promotional products purchasing if you are shipping items into the State of California. Your promotional products distributor should be able to find out if the Prop 65 requirements are being met by the supplier that you are purchasing promotional products from. All products are subject to the guidelines from mugs to coolers, it is important to make sure that your products are in compliance. Most promotional products vendors are in compliance at this point and some may charge an additional fee for the labeling process to ship items into California.
If you have any concerns the State of California recommends that you seek legal advice on how Prop 65 affects you.
The State of California has a law called Prop 65 that requires a warning on certain products that are distributed in California. These items require a warning label that states that the product contains a chemical known to the State of California to cause cancer, birth defects or other reproductive harm. So, what does all of that mean and what does it mean for the promotional products buyer?
The State of California has issued a list of chemicals which they have determined to be causes of cancer, birth defects or reproductive harm. Any product that may contain these chemicals is required, by law to bear the warning. The complete list of chemicals can be found on their website www.oehha.ca.gov/prop65.html. The warning is required if the level of chemical exposure is over the “No Significant Risk Level” (NSRL). The NSRL level is if a person is exposed to the chemical at that level for 70 years that the person would have no more than a 1 in 1,000 chance of developing cancer as a result of the exposure.
The warning is also required if the if the person is exposed to the chemical at more than 1/1,000 of the “No Observable Effect Level” (NOEL). The NOEL is the level determined by California to pose no reproductive harm to humans or lab animals. However, it is important to note that only a small number of the chemicals on the list have NSRL or NOEL levels.
It is important to find out how this will affect your promotional products purchasing if you are shipping items into the State of California. Your promotional products distributor should be able to find out if the Prop 65 requirements are being met by the supplier that you are purchasing promotional products from. All products are subject to the guidelines from mugs to coolers, it is important to make sure that your products are in compliance. Most promotional products vendors are in compliance at this point and some may charge an additional fee for the labeling process to ship items into California.
If you have any concerns the State of California recommends that you seek legal advice on how Prop 65 affects you.
Tuesday, January 8, 2008
Going Green
These days everyone is seeing green. Regardless of what you are doing, it is likely that you will see the words green, eco-friendly, recycled, organic or any combination of these words. From new communites that are being built with eco-friendly heating systems and green spaces to items at the supermarket, everyone is trying to do their part to lessen our environmental footprints. The promotional products industry has followed that path by offering a wide range of promotional products that are both organic and or recycled .
Organic products are defined by the Organic Trade Association as those products that are produced under the authority of the Organic Foods Production Act. The principal guidelines for organic production are to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into an ecological whole.
Recycled products are those that are made from at least some percentage of either pre or post-consumer waste. Recycled products also include items that are recycled through reuse according to the Federal Trade Commission. As a matter of fact, recycling through reuse is better for the environment as no new processes or materials are required.
The promotional products industry is meeting the challenge of providing eco-friendly, recycled and organic products to corporations that are trying to do their part to lessen their impact on the environment. From t-shirts, cloth bags, letter openers and plastic bags…you can find virtually anything you want in an organic or recycled version. The recycled products should display the recycled symbol and will frequently let you know what percentage of the product is made from pre or post-consumer waste.
These products are typically a little more expensive than regular products but environmentally conscious corporations find that the extra expense is worth it to do their part in helping to save the environment.
Organic products are defined by the Organic Trade Association as those products that are produced under the authority of the Organic Foods Production Act. The principal guidelines for organic production are to use materials and practices that enhance the ecological balance of natural systems and that integrate the parts of the farming system into an ecological whole.
Recycled products are those that are made from at least some percentage of either pre or post-consumer waste. Recycled products also include items that are recycled through reuse according to the Federal Trade Commission. As a matter of fact, recycling through reuse is better for the environment as no new processes or materials are required.
The promotional products industry is meeting the challenge of providing eco-friendly, recycled and organic products to corporations that are trying to do their part to lessen their impact on the environment. From t-shirts, cloth bags, letter openers and plastic bags…you can find virtually anything you want in an organic or recycled version. The recycled products should display the recycled symbol and will frequently let you know what percentage of the product is made from pre or post-consumer waste.
These products are typically a little more expensive than regular products but environmentally conscious corporations find that the extra expense is worth it to do their part in helping to save the environment.
Wednesday, December 26, 2007
Planning for the New Year
The whirlwind of the holidays is now behind us and it is time to start planning for 2008. As you begin to look forward to your 2008 marketing plan, don't forget to plan for obtaining your promotional products as well. Now is a great time to set up a meeting, either via phone or in person, with your promotional products consultant to review your 2008 calendar. By doing this, you are allowing your consultant to work for you. The more they know about your events and upcoming needs, the easier ordering promotional items becomes for you. Share with them your calendar of events that you will need items for and tell them a little about the goals of the events. It is also helpful to share some information about the demographics of the people that will be receiving the items. The last but not less important aspect that your consultant will need to know is your budget. All of this information will help your consultant come up with timely and targeted ideas for your event and the best part about it is that this aspect of the planning is off of your plate.
Now is also a great time to see new product ideas as all of the suppliers in the promotional products industry are launching new catalogs for the 2008 season. There are sure to be a lot of unique new items.
At Artina Promotional Products, we pride ourselves on providing our clients with creative ideas that help them achieve their marketing goals. Call 800-433-5587 to schedule an appointment with your consultant or send us an email at info@artina.com. Of course, you can always visit our website at www.artina.com
Now is also a great time to see new product ideas as all of the suppliers in the promotional products industry are launching new catalogs for the 2008 season. There are sure to be a lot of unique new items.
At Artina Promotional Products, we pride ourselves on providing our clients with creative ideas that help them achieve their marketing goals. Call 800-433-5587 to schedule an appointment with your consultant or send us an email at info@artina.com. Of course, you can always visit our website at www.artina.com
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