Promotional Products and Marketing in a tough economy

Why do promotional products deliver the best return on investment in an unsettled economy? Why should they be a vital part of your marketing mix?

1. They increase sales...62% of customers do business with the company after receiving a promotional product.
2. Brand awareness...84% of customers remember the business that provided them with the promotional product.
3. Return on investment...at .004 per impression, promotional products have the best CPI of popular advertising mediums.
4. Improved relations...42% of customers view the business more favorably after receiving the item and virtually none indicate a negative feeling.
5. Frequency and repetition...a key to advertisting. Promotional products are kept on average for 7 months and many are used in business every day.

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