Coop advertising

So, you want to order promotional products to leave behind on sales calls or give out at trade shows but your budget has been reduced. There is a creative way that you can still get these items and...not have to pay for them! If your business is a distributor of various brands, there may be opportunities that you are missing. Many companies offer coop dollars to their distributors to aid in the marketing of their lines. Promotional products are a great way to accomplish this, your logo and the manufacturer's logo can both go on the item. You get your name out there, they get there name out there and you didn't have to pay for anything. It is obviously a great benefit to your manufacturers to have you pushing their product lines first, so they are more than willing to partner with you in marketing efforts.

If you are not sure if your partners offer coop advertising dollars, just ask. Of course, with multiple logos on the items, your promotional products professional can steer you towards the appropriate items that allow adequate imprint area.

In this economy, advertising is more important than ever, so don't miss out on an excellent opportunity to maximize your partnerships.

BPA...toxic or not

By now everyone has heard the debate over BPA (bishpenol A) and plastic containers. According to Fast Company magazine, over 7 billion pounds of the chemical were produced in 2007. It is used in everything from dental fillings to baby bottles. The debate centers around the chemical leaching into our food and drink from the containers that we consume them from. There are a multitude of studies out there and Fast Company found that there are a significant number of studies that find on both sides of this debate. However, the studies that find the chemical to be harmless to humans seem to be funded by interested parties. These range from chemical associations to companies that use BPA in the production of their products. The article in Fast Company is informative and lengthy, and I recommend that everyone read it.

So, how does this impact promotional products. Well, you are about to purchase water bottles for your company picnic and you don't know what to do. Fortunately, manufacturers in the promotional products industry have responded to the controversy by manufacturing a wide range of bottles and other plastic products that are BPA free. As a matter of fact, the majority of water bottles offered are in fact BPA free. So, you can order water bottles and other plastic items without the worry over this questionable chemical. Be sure to ask your promotional products professional for BPA free items as well as FDA compliant products. And of course, if your state is under Prop 65 legislation or you are shipping to a state that is, be sure to let your promotional products professional know that as well. There are specific products that meet Prop 65 guidelines and they need to be labeled in a specific way as well.

Artina Promotional Products is proud to offer Prop 65 compliant and BPA free products. Feel free to check us out at www.artina.com or give us a call at 800-433-5587.