Corporate Gift Giving

The holidays are fast-approaching and as they do, many companies are thinking about corporate gifts. While December remains the most popular month to give gifts, many companies are trying to set themselves apart with gifts to clients throughout the year. There are many reasons to give a gift to a client that are not limited to thanking them for their business.

Here are a few reasons:
1. Your client received a promotion. What a great time to send a personalized gift that they can use in their new role.
2. Your client stopped by your trade show booth. They are already your client but took the time out of their day to swing by, so send them a small token to thank them.
3. Your client placed an order with you. Just a small item to say thanks for your continued support can go a long way in terms of customer loyalty.
4. Your client or someone in their family had a child. There are a plethora of baby items in our industry, send a diaper bag, blanket or a nice photo frame to congratulate them.
5. Referrals...wow, no easier way to build your business. So, be sure your client knows you appreciate that they think enough of you to refer you to one of their associates.

These are just a few of the reasons to give a client a gift, there are many more. Corporate gifts leave a lasting impression for your clients and show that you value the relationship past getting the order. This will help to build loyalty and hopefully your business as well.