What do you mean calendars? It is too early to look at calendars for 2009....I just received my 2008 ones! Well, it really isn't too early to start thinking about your calendars for 2009. If you are not using calendars in your marketing plan, it is a perfect time to consider the impact of calendar advertising.
Calendars provide a perfect branding opportunity since everyone looks at a calendar once a day and most people look at it much more often. Once you start using calendars in your marketing plan, your clients start to look forward to receiving them and will ask about them each year. There is a calendar to fit every budget, industry and target audience...from desk calendars, wall calendars and planners.
Calendars also present another unique marketing opportunity when it comes to customization. You can choose to go with a stock calendar, however, the possibilities are unlimited when it comes to creating a completely custom calendar. Your promotional products distributor can walk you through the options for customizing the calendar pads, photos as well as the back of the calendar and adding custom pages at the front that provide valuable information to the recipient.
Now that we know more about the options and value behind calendar advertising, why should you start on your 2009 calendar project now? There are a couple of reasons...first of all, calendar manufacturers are bombarded with orders in the last quarter and if you place your order now, they will hold them to ship when you want them. That way, they are able to manage their production schedule and you get your calendars when you want them. This is especially important if you are ordering a stock calendar, you may run into inventory issues if you wait too long to place your order. Most calendar manufacturers offer early order discounts as an incentive as well, typically the deadline for ordering to take advantage of the discount is end of June. Again, they will hold the order to ship until you are ready to receive the calendars so you do not have to worry about storing them.
Visit our website (www.artina.com) to view some stock options for calendars or call 800-433-5587 and ask to speak to an account executive to learn more about stock or custom calendars.
Wednesday, April 16, 2008
Tuesday, March 25, 2008
Ideas in Promotion Show 2008
Artina Promotional Products is once again hosting our Ideas in Promotion Show. We have invited our top suppliers to join us. The suppliers are going to be exhibiting in a trade show format to allow you to see their new products as well as proven sellers. The show is a great opportunity to see a lot of new products and to brainstorm about upcoming promotional needs that you may have. Your account executive will be on hand as well to help you navigate the show and keep notes about the products that you like.
The event is being held at the Bridgewater Conference Center in Powell Ohio on April 17th from 10-2. You can visit the website www.ideasinpromotion.com to RSVP or contact Artina directly at 800-433-5587. We encourage you to take advantage of this unique opportunity, most trade shows of this nature are distributor only events. We will provide lunch as well as exciting prizes to the attendees. Feel free to invite others that you know that you think may benefit from attending the show as well.
We look forward to seeing you there!
The event is being held at the Bridgewater Conference Center in Powell Ohio on April 17th from 10-2. You can visit the website www.ideasinpromotion.com to RSVP or contact Artina directly at 800-433-5587. We encourage you to take advantage of this unique opportunity, most trade shows of this nature are distributor only events. We will provide lunch as well as exciting prizes to the attendees. Feel free to invite others that you know that you think may benefit from attending the show as well.
We look forward to seeing you there!
Wednesday, March 19, 2008
Specials....are they a good value?
As we all know, people love things that are on special. Promotional products companies run frequent specials to generate more business for themselves. Like anything else, it is important to determine if the "special" you are getting is a good value.
For example, if you receive a special on a bag that is regularly priced at 4.99 and it is on special for 1.99...is that a good value? At first glance it seems like it. It is vital that you ask your promotional products distributor their opinion of the product on special. It is also a good idea, time permitting, to get an actual sample of the item. You may find that the bag that is on special for 1.99, is really only worth 1.99.
This is just one example of how a strong relationship with your promotional products vendor can help you to avoid getting a product that you are not happy with.
For example, if you receive a special on a bag that is regularly priced at 4.99 and it is on special for 1.99...is that a good value? At first glance it seems like it. It is vital that you ask your promotional products distributor their opinion of the product on special. It is also a good idea, time permitting, to get an actual sample of the item. You may find that the bag that is on special for 1.99, is really only worth 1.99.
This is just one example of how a strong relationship with your promotional products vendor can help you to avoid getting a product that you are not happy with.
Thursday, March 13, 2008
Golf Outings
Spring is in the air and golfers everywhere are practicing their swings. Corporate and charity golf outings can be a welcome break from the work week and are a great way to network and give back to your community. For the organizers, golf outings present a unique challenge. You want to provide your participants with items that they can use at the outing but that they will also use after the event.
There are a variety of ways to use promotional products at your event. Most golf outings involve a welcome kit of some kind. A promotional cooler is a great way to present the items to the golfers. You can insert information about your organization as well as any other promotional items that you have purchased or that have been given to you by sponsors. Golf balls, towels and tees are just a few of the items that can be imprinted and given to your golfers.
For the winners of the outing as well as other events within the tournament, such as closest to the pin, there are a wide range of golf awards availble to fit your needs. Another successful promotion is to provide each person with a photo frame to take home. You can take photos of each foursome and give them at the end of the outing with the frame.
Now that you have taken care of the golfers, what about the staff working your event? Providing your team with a logoed shirt or visor is a great way to recognize their hard work as well as make it easy for the golfers to identify them should they need assistance with something.
Call your promotional products consultant at 800-433-5587 to brainstorm on how promotional products can enhance your golf outing this year!
There are a variety of ways to use promotional products at your event. Most golf outings involve a welcome kit of some kind. A promotional cooler is a great way to present the items to the golfers. You can insert information about your organization as well as any other promotional items that you have purchased or that have been given to you by sponsors. Golf balls, towels and tees are just a few of the items that can be imprinted and given to your golfers.
For the winners of the outing as well as other events within the tournament, such as closest to the pin, there are a wide range of golf awards availble to fit your needs. Another successful promotion is to provide each person with a photo frame to take home. You can take photos of each foursome and give them at the end of the outing with the frame.
Now that you have taken care of the golfers, what about the staff working your event? Providing your team with a logoed shirt or visor is a great way to recognize their hard work as well as make it easy for the golfers to identify them should they need assistance with something.
Call your promotional products consultant at 800-433-5587 to brainstorm on how promotional products can enhance your golf outing this year!
Monday, February 25, 2008
So...your business is moving?
Having recently moved offices, Artina Promotional Products understands the many challenges you face when you are moving your business. One of the most important aspects in any move it letting people know. How do you let your customer & other business partners know that you are moving? One great way is a direct mail piece. Whether it is a nice full color postcard of the new space with a magnet attached bearing your new information to an invitation to an event at your new office, direct mail is a great way to reach everyone.
Once you are in the new office, it is a great idea to host and Open House for clients. With all of the work it takes to move to a new location, it is nice to be able to share the new space with clients. It gives your team a chance to network and spend a little social time with clients that does not have a selling undertone. It is a great time to build or solidify existing relationships. Don't forget to send them home with something to remember the event and your new contact information. It doesn't have to be something big but it does have to be something that the client will keep with them. Contact your promotional products consultant for ideas that will leave your business partners with a lasting impression.
For more information on using promotional products to help achieve your business goals, contact Artina Promotional Products at 800-433-5587.
Once you are in the new office, it is a great idea to host and Open House for clients. With all of the work it takes to move to a new location, it is nice to be able to share the new space with clients. It gives your team a chance to network and spend a little social time with clients that does not have a selling undertone. It is a great time to build or solidify existing relationships. Don't forget to send them home with something to remember the event and your new contact information. It doesn't have to be something big but it does have to be something that the client will keep with them. Contact your promotional products consultant for ideas that will leave your business partners with a lasting impression.
For more information on using promotional products to help achieve your business goals, contact Artina Promotional Products at 800-433-5587.
Wednesday, February 13, 2008
Artina Promotional Products is Moving!
Artina Promotional Products will be relocating it's offices to Powell, Ohio on Thursday, February 14th. The office will close on 2/14 at 1:00 PM and will re-open for business on 2/15 at 10:00 AM.
Please note our new address and phone information below:
Artina Promotional Products
50 S. Liberty Street
Suite 250
Powell OH 43065
614-635-8865
614-635-8866 Fax
800-433-5587
We will be hosting a Grand Opening Reception in the near future...watch for details in the blog as well as on our website.
Please note our new address and phone information below:
Artina Promotional Products
50 S. Liberty Street
Suite 250
Powell OH 43065
614-635-8865
614-635-8866 Fax
800-433-5587
We will be hosting a Grand Opening Reception in the near future...watch for details in the blog as well as on our website.
Wednesday, February 6, 2008
How to make the most of your trade show.
The promotional products industry is gearing up for the start of the Spring trade show season. As you begin to plan for the trade shows you will exhibit at, here are a few tips that can help to make them more successful.
The organizers of the trade show can make available to you a list of all registered attendees. This list can be very instrumental in making your show a success. Pre-show mailings can generate excitement about your booth, especially if you are launching a new product. There are many types of direct mail pieces that can be used, from basic postcards to various games that can be played for prizes at the booth.
Another thing you can do pre-show, is to put something in the trade show bags that each attendee receives at the show. This ensures that each attendee has an opportunity to learn about your company regardless of whether or not they stop by the booth to meet you.
One thing that all trade show attendees expect when they visit your booth is a giveaway. It is important to maximize your giveaway budget and get the most bang for your buck. One way to do this is to do a tiered system of giveaway items. Purchase a promotional product that is inexpensive, useful and will stay in the prospect's mind to give to everyone that stops by the booth. You will find that many people will stop by a booth just to see what you are handing out. The handout you select can impact the leads you generate as well, the better the item, the more people are going to come to your booth. Imagine an item so creative that you have a line of prospects at your booth! It is important to focus on those leads that come to your booth that you identify right away as qualified. You may know this based on the company they are with, their position or if you get to spend some time with them talking about their business needs and how your product can help them. For these leads, keep a small stash of higher priced items to give to them. This lets them know you appreciated their time and makes the feel good about the time they spent in your booth.
As important as getting the right people to your booth is how you handle the leads after the show. It is critical to follow-up with the leads as soon as you get back to the office. However, remember that they stopped at countless booths and they are being bombarded with materials from other vendors. You will need to do something to set yourself appart from the rest of the information they are getting. A creative promotional product can do the trick.
As you prepare for trade show season, talk with your promotional consultant about the shows you are attending and work with them to get the most impact out of your show. For great ideas, call Artina Promotional Products at 800-433-5587 or visit us on the web at http://www.artina.com/
The organizers of the trade show can make available to you a list of all registered attendees. This list can be very instrumental in making your show a success. Pre-show mailings can generate excitement about your booth, especially if you are launching a new product. There are many types of direct mail pieces that can be used, from basic postcards to various games that can be played for prizes at the booth.
Another thing you can do pre-show, is to put something in the trade show bags that each attendee receives at the show. This ensures that each attendee has an opportunity to learn about your company regardless of whether or not they stop by the booth to meet you.
One thing that all trade show attendees expect when they visit your booth is a giveaway. It is important to maximize your giveaway budget and get the most bang for your buck. One way to do this is to do a tiered system of giveaway items. Purchase a promotional product that is inexpensive, useful and will stay in the prospect's mind to give to everyone that stops by the booth. You will find that many people will stop by a booth just to see what you are handing out. The handout you select can impact the leads you generate as well, the better the item, the more people are going to come to your booth. Imagine an item so creative that you have a line of prospects at your booth! It is important to focus on those leads that come to your booth that you identify right away as qualified. You may know this based on the company they are with, their position or if you get to spend some time with them talking about their business needs and how your product can help them. For these leads, keep a small stash of higher priced items to give to them. This lets them know you appreciated their time and makes the feel good about the time they spent in your booth.
As important as getting the right people to your booth is how you handle the leads after the show. It is critical to follow-up with the leads as soon as you get back to the office. However, remember that they stopped at countless booths and they are being bombarded with materials from other vendors. You will need to do something to set yourself appart from the rest of the information they are getting. A creative promotional product can do the trick.
As you prepare for trade show season, talk with your promotional consultant about the shows you are attending and work with them to get the most impact out of your show. For great ideas, call Artina Promotional Products at 800-433-5587 or visit us on the web at http://www.artina.com/
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