It's too early to think about calendars...or is it?

What do you mean calendars? It is too early to look at calendars for 2009....I just received my 2008 ones! Well, it really isn't too early to start thinking about your calendars for 2009. If you are not using calendars in your marketing plan, it is a perfect time to consider the impact of calendar advertising.
Calendars provide a perfect branding opportunity since everyone looks at a calendar once a day and most people look at it much more often. Once you start using calendars in your marketing plan, your clients start to look forward to receiving them and will ask about them each year. There is a calendar to fit every budget, industry and target audience...from desk calendars, wall calendars and planners.
Calendars also present another unique marketing opportunity when it comes to customization. You can choose to go with a stock calendar, however, the possibilities are unlimited when it comes to creating a completely custom calendar. Your promotional products distributor can walk you through the options for customizing the calendar pads, photos as well as the back of the calendar and adding custom pages at the front that provide valuable information to the recipient.
Now that we know more about the options and value behind calendar advertising, why should you start on your 2009 calendar project now? There are a couple of reasons...first of all, calendar manufacturers are bombarded with orders in the last quarter and if you place your order now, they will hold them to ship when you want them. That way, they are able to manage their production schedule and you get your calendars when you want them. This is especially important if you are ordering a stock calendar, you may run into inventory issues if you wait too long to place your order. Most calendar manufacturers offer early order discounts as an incentive as well, typically the deadline for ordering to take advantage of the discount is end of June. Again, they will hold the order to ship until you are ready to receive the calendars so you do not have to worry about storing them.
Visit our website (www.artina.com) to view some stock options for calendars or call 800-433-5587 and ask to speak to an account executive to learn more about stock or custom calendars.